The first lesson of communication is that everyone digests information in different ways, and the savvy communicator has their content in multiple formats for multiple audiences.
“It started as a war then turned into an album and then into a theatre show then into a musical and now into a book. It’s a pretty straightforward sort of setup, really.”
Fred Smith spoke just before his Brisbane book launch and a house concert in Maleny.
There is an award in a supporting role for Fred’s daughter Olympia, but we cut out and saved some of the higher high C notes she regaled us with for the extended 12″ remix of the audio file that originally appeared in this article.
Fred next takes the book on the road to Melbourne, Victorian regional centres, Canberra, Sydney, then back to Queensland for some regional appearances.